My Work

Over the years I've worked on campaigns across a range of sectors, from entertainment to housing developers, online shopping to obstacle races. Below are a few examples of these projects that I've helped come to fruition, along with the agencies I was working for at the time.

Paramount+ - Yellowstone

The immensely popular show was coming back to Paramount+, but due to the long wait between the seasons they wanted to drive awareness of the show's return. From this we utilised a number of Influencers to create engaging content, which I then boosted towards our desired audiences.

Agency I worked at -

Disney - Beauty and the Beast

An oldie but a goodie! With the imminent release of the live-action Beauty and the Beast movie, we wanted to build on the positive sentiment that the animated version had built. It was also launching around Valentine's Day, so we used META's targeting capabilities to find users with upcoming birthdays or wedding anniversaries, and serve them bespoke messaging with a link to the website to purchase cinema tickets.

Agency I worked at -

Spartan Races

For the uninitiated, Spartan Races are obstacle course races that take place globally every year. I was involved in the pitch to bring this client to the agency at the time, and we helped win it through the creative targeting methodology that we implemented, which was around utilising customer audience lists of previous runners to re-engage them to get the next level of medal. Simultaneously we also ran an Awareness campaign to users who have not previously run a race to begin their journey.

Agency I worked at -

Redrow Homes

Redrow Homes had a number of new housing developments across the country, and they were looking to drive awareness of these developments to the local residents. I implemented the use of dynamic ads, which were linked to the Redrow housing catalogue, and served the most relevant properties to audiences based on their geographical area and the availability of the houses in that area.

Agency I worked at -